ANTY.
Ain't Nothing Typical Yet. Mexico

YOUR BUSINESS
DOESN'T NEED
ANOTHER AGENCY.

It needs an advantage. Strategy, brands, products, experiences, business — whatever actually works.

Let's do something →
ANTY black and white editorial image
01 / What the fuck is ANTY?

Good question.

We're not trying to be a cooler version of an agency. We're people who get involved in businesses and make shit happen.

yeah, we made some of these titles up.
01Competence Boosters
02Risk Takers
03Business Partners
04Product Entrepreneurs
05Creative Troublemakers
02 / Okay, but what do you actually do?

Whatever the problem actually needs.

Build.

We create the stuff people can actually see, use, remember and buy.

In normal agency language
Branding, basically.
Brand Systems Brand Identity Web / UX UI Campaigns Experiences

Boost.

We get inside the business and make the brand sharper, more capable and harder to ignore.

If you need the boring name
Brand Strategy + Retainers.
Positioning Brand Strategy Monthly Retainers Creative Consulting Business Consulting

Test.

We stop debating hypotheticals and put ideas in the real world to see what actually happens.

Translation
Campaign Development.
Creative Concepts Pilots Activations Prototypes Experiments

Figure shit out.

For the problems that don't arrive with a neat brief, a known deliverable or an obvious answer.

Corporate people might call this
Strategy & Consulting.
Research Insights Business Problems New Products Opportunities
Full Services

Enough talking.
Look what we did.

Real work and self-initiated experiments live here. We label the difference. No invented awards, no fake results.

Selected work / 001

Rotten.

Brand world, campaign language and product storytelling built to make basic feel like a disease.

Selected work / 002

Sunday Mass.

Brand creation, applications, competitive framing, e-commerce and launch thinking built around a snack ritual.

Selected work / 003

Brands in motion.

Ongoing brand content, campaigns and visual systems built to stay alive.

Selected work / 004

Nimbus. Yo me ocupo.

Integrated campaign and creative direction built around one promise: menos pendientes, más vida.

Selected work / 005

CHRISTUS MUGUERZA. También estás en la lista.

Campaign strategy and creative direction turning healthcare uncertainty into clarity, confidence and action.

Unnecessary Projects / Ongoing

Unnecessary Projects.

Self-initiated ideas we made because nobody asked us to. Open the collection.

ANTY Unnecessary Projects

Reels / Motion.

Moving images, campaign cuts, experiments and things that make more sense in motion.

Reels incoming.
03 / How we work

Fuck around. Find out.

01Understand
Understand

We get close to the business, the people and the actual problem before proposing anything.

02Question
Question

We challenge assumptions, briefs and obvious answers until the problem is worth solving.

03Make
Make

We turn thinking into something real: a brand, campaign, prototype, experience or tool.

04Test
Test

We put the idea in front of real people and look for evidence instead of applause.

05Learn
Learn

We read what happened, keep what worked and kill what didn't without getting sentimental.

06Go again
Go again

We iterate with better information. The process repeats until the result is stronger.

04 / Weird deals welcome

Business doesn't have to be boring either.

Retainers.
Projects.
Pilots.
Performance deals.
Barters.
Something weird.
PEOPLE
WORKING
WITH
PEOPLE.
No unnecessary bureaucracy.

No corporate theater.

No disrespect.

No assholes.

We take the work seriously.
Not ourselves.
WE LIKE GOOD IDEAS.
WE LIKE MONEY TOO.
WE LIKE SAFE WORK.
NO, WE DON'T.
WE LIKE TRYING SHIT.
WE LIKE PARTNERS WHO TRUST US.
WE DON'T LIKE BULLSHIT.
WE DON'T LIKE SAMENESS.

AIN'T NOTHING TYPICAL YET.
05 / PUBLIC WALL

MAKE
A MESS.

Draw something. Write something. Leave an idea, a thought, a bad joke or evidence that you were here. Everyone sees the same wall.

0 marks
kept for 180 days
LOADING THE MESS…
YOUR MARK BECOMES PART OF THE WALL. NO LOGIN. DON'T BE AN ASSHOLE.

Got something interesting?

Don't have a brief? Good.
LET'S TALK ↗